A pub that closed

Our story

Babylon, NY
Conor Hartnett had owned Mary Carroll’s Pub for thirty years.
The call
He asked his friend Aidan Lyons — then Digital Marketing Head at the NFL — whether big-business tools could work on a pub.
COVID
A few months later the pub closed its doors indefinitely.
The insight
Big businesses text their customers. Most small businesses don’t — because they assume it costs too much.
The partner
They took it to Slytrunk for a build quote. Slytrunk asked to be a partner instead.
The test
Over two years in the field, in working pubs, before it was sold to anyone.

I think if I can help the NFL fill Stadiums, I can fill your pub.

Aidan Lyons to Conor Hartnett — verbatim, from Stick’s own account

Months of brainstorming went by. Aidan brought in Rick Weldon, owner of Fish Technologies, who had built the fan engagement app for the NFL. It wasn’t much longer before the three of them had the moment that made the product.

Big businesses were texting their customers, and for good reason. Most small businesses were not — because they didn’t know where to start and assumed it was too expensive. Email marketing was dead for small businesses, and texting was the new email. There is no more direct way to reach a customer than for them to hand you their number and ask you to use it.

So the trio set out to build a texting tool for small businesses: one that collects customers’ mobile numbers easily, one that sends and measures a message, and a text-based rewards tool of the kind you already see at 7-Eleven, Dunkin’ and Starbucks.

Stick was born — stick around, stick with us, stick it to the competition. After more than two years of in-the-field testing, it is ready.

Our team

Meet our people

Our software is run by real people on our team. Relationships mean everything, so we do everything in our power to help you and your business.

  • Aidan Lyons

    Stick co-founder

    Thirty years in marketing, turned to building tools for small businesses. Digital Marketing Head at the NFL; now Global Digital Head at Williams Formula 1.

  • Conor Hartnett

    Stick co-founder

    The imaginative force behind Stick, drawing on thirty years successfully owning Mary Carroll’s Pub. He builds for owners like himself.

  • Cory Mummery

    Slytrunk CEO

    Years of digital product experience, and the ability to build a team dynamic through collaboration. Leads with respect while asking everyone for their best.

  • Ben Dalziel

    Slytrunk chief product officer

    A former Yahoo engineer turned product leader. A software background deep enough to see all sides of a problem at once.

  • Shawn Robinson

    Slytrunk co-founder & architect

    A fantasy sports architect who has built code and architectures serving billions of users, with a standing preference for scalable solutions over clever ones.

  • Luke Wojewoda

    Slytrunk co-founder

    A frontend developer and designer whose work sits where aesthetics and functionality meet, on interfaces people actually enjoy using.

  • Niko Dahilig

    Slytrunk chief creative officer

    Fuelled by a desire to build — relationships, brands, creative solutions. Believes collaboration is the cornerstone of work that impacts lives.

We have been using STICK for two years now, and have seen a noticeable increase in business.

Robert Stapleton — Owner, Napper Tandy’s

Stick’s technology partner is Slytrunk, based in California. They were asked for a build quote and asked to be a partner instead.

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Our story · Stick